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Buy Social

Comment-to-Cart

Comment a code. Buy instantly.

Viewers comment a product code during your live show and check out in seconds. Works on Facebook, the mobile app, and your webstore. No links to click, no searching. Just comment and buy.

Buy Social webstore showing a live show with product catalog, live comments, and 1,247 viewers watching

The fastest way to sell live

You show the product. They comment the code. The purchase happens right there during the live show. No friction, no leaving the stream, no lost sales.

Comment to buy on the mobile app

Viewers watching your live show on the Buy Social mobile app see the product overlay with the name, price, sizes, colors, and product code. They can type a buy comment or simply tap the product to add it to their cart and check out. The whole purchase happens without ever leaving the live show.

Buy Social mobile app showing a live show with product overlay, live comments, and a viewer about to purchase

Comment to buy on Facebook

When you stream to Facebook, viewers comment buy codes directly on your Facebook Live. Buy Social picks up the comment and does two things: sends the customer a checkout link via Facebook Messenger and replies to their comment from your Facebook page with a direct link. When they land on the page, the product, size, and color they commented are already selected. They just complete checkout.

Facebook Live stream showing a viewer typing buy 101 large in the comments to purchase a Dragon Graphic Tee

Shop live on the webstore

Your webstore shows the live stream front and center with your full product catalog on the left and live comments on the right. Viewers see 63 products, comment to buy, or click to add to cart. Previous live shows are available as replays below the stream so customers can shop even when you are not live.

Buy Social webstore live shopping experience showing product catalog with prices, live video stream with 1,247 watching, and live comments from viewers

Real-time engagement during the show

Live comments scroll in real-time so your audience feels connected. Viewers see when someone else just bought a product, creating urgency and excitement. They ask questions about sizing, colors, and materials while you respond live. The energy of the comments drives more sales.

Buy Social mobile app live show with real-time comments, a purchase notification showing someone just bought product 101, and a SHOP ALL button

Built to convert comments into sales

Instant checkout

Customers comment a code and checkout opens immediately. On the mobile app and webstore, it happens right in the live show. On Facebook, a checkout link is sent to their DMs.

Simple product codes

Each product in your show gets a code starting at 101. Customers type something like buy 101 XL white. Simple enough for anyone to use.

Works across every channel

Comment-to-cart works on your mobile app, webstore, and Facebook Live. Wherever your audience watches, they can buy with a comment.

Product overlays

Viewers see the product name, price, available sizes and colors, and the code they need to comment. No confusion about what is being sold or how to buy it.

Cart and SHOP ALL

Customers can view their cart and browse all products during the live show. They are not limited to the product currently being featured.

Replay shopping

Customers who miss your live show can watch the replay on the mobile app or webstore and still shop using comment-to-cart. Every show keeps selling after you go offline.

Comment-to-cart for every seller

Boutique owners

Show off your latest arrivals live, let your community ask questions about sizing and fit, and close sales right there in the comments. No need to send people to a website.

Flash sale sellers

Create urgency with limited quantities. When viewers see others buying in real-time, they act fast. Comment-to-cart turns FOMO into immediate purchases.

Makers and creators

Sell one-of-a-kind or limited-edition items live. Comment-to-cart makes it fair and fast. First to comment and complete checkout gets the item.

Plans that scale with your sales

Comment-to-cart is available on every Buy Social plan.

Free Trial

$0

3 shows, 30 min each

Startup

$99/mo

20 hrs/mo, 5K users

Business

$299/mo

50 hrs/mo, 50K users

Enterprise

Custom

Unlimited hours

Questions & answers

Everything you need to know about comment-to-cart

Turn comments into customers

The fastest way to sell live. Comment a code, check out in seconds.

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