Facebook Live Selling Software

Sell Directly From Your Facebook Live Streams

Facebook Live is one of the highest-converting sales channels available to retailers, boutiques, and direct-to-consumer brands. With Buy Social, you can turn every live broadcast into a fully automated shopping experience. When viewers comment with a product code, they instantly receive a checkout link via Messenger — no manual work required on your end.

Instead of reading off URLs, telling viewers to check your bio link, or manually sending messages to dozens of buyers at once, Buy Social handles the entire purchase flow from comment to checkout. You focus on presenting your products. Buy Social handles the selling.

How It Works

Selling on Facebook Live with Buy Social follows a simple five-step process that you can set up in minutes and repeat for every show.

Create your liveshow in Buy Social — Add the products you plan to feature and assign each one a product code in the 101-200 range. Set sizes, colors, and quantities. Your product catalog stays organized and ready before you ever hit "Go Live."
Connect your Facebook page — Link your Facebook business page to Buy Social. This is a one-time setup that authorizes Buy Social to monitor comments and send Messenger notifications on your behalf.
Go live on Facebook — Start your broadcast as you normally would. Present your products, engage with your audience, and let them know the product codes. For example: "This top is code 101 — comment 'buy 101' with your size and color to grab it."
Viewers comment to buy — When a viewer types "buy 101 XL white" in the live chat, Buy Social detects the comment instantly. Within seconds, the viewer receives a Messenger notification containing a direct checkout link for that exact item in the size and color they requested.
Customers complete checkout — The checkout link leads to a streamlined purchase page where customers can pay with Stripe, PayPal, Apple Pay, Google Pay, ACH, or buy now, pay later options. One tap, and the sale is done.

This entire process runs automatically for up to 8 hours per liveshow, so even your longest broadcasts are fully supported.

Key Features

Automatic comment detection — Buy Social monitors your Facebook Live comments in real-time and matches purchase intent to your product catalog using the "buy [code] [size] [color]" format.
Messenger checkout links — Buyers receive a direct link to purchase their selected item via Messenger. No app downloads, no account creation required from the customer.
Product codes 101-200 — Assign unique codes to each item in your show. Codes are simple for viewers to remember and type during a fast-paced live broadcast.
Real-time inventory management — As items sell, inventory updates automatically. When a product sells out, Buy Social stops accepting comments for that code so you never oversell.
Up to 8-hour liveshows — Run extended sales events, flash sales, or marathon going-out-of-business streams without worrying about time limits.
Multiple payment methods — Customers can pay with Stripe, PayPal, Apple Pay, Google Pay, ACH, or buy now, pay later. More payment options means fewer abandoned carts.
Shopify two-way sync — If you use Shopify, products, inventory, and orders sync in both directions. Sell on Facebook Live and your Shopify store stays current automatically.
Shipping integrations — Connect Shippo or ShipStation to generate labels and fulfill orders directly from your Buy Social dashboard.

Reach your existing audience. Facebook remains one of the largest social platforms in the world, and your business page followers are already warmed up and familiar with your brand. Live selling meets them where they already spend their time.

Higher conversion rates. Live video creates urgency and personal connection that static product listings cannot match. When a viewer watches you hold up a product, describe the fabric, and show how it fits, they are far more likely to purchase on the spot. Adding comment-to-cart automation removes the friction between "I want that" and "I bought that."

No manual message management. Without automation, selling on Facebook Live means reading comments, manually DMing buyers, tracking who ordered what, and hoping nobody falls through the cracks. Buy Social eliminates all of that. Every comment is detected, every buyer receives their checkout link, and every order is tracked in your dashboard.

Detailed analytics. After each liveshow, you get a complete breakdown of viewer engagement, conversion rates, top-selling products, and revenue. Session recordings, heatmaps, and behavioral signals give you insight into how customers interact with your checkout pages. Server-side tracking ensures accurate data even with iOS 14+ privacy restrictions.

Scale without adding staff. Whether you have 20 viewers or 2,000, Buy Social handles the comment volume automatically. You do not need to hire virtual assistants to manage live sales.

Getting Started

Getting set up with Buy Social for Facebook Live selling takes about 15 minutes.

Sign up for Buy Social — Start with a free trial to test the platform with your Facebook page. No credit card required to get started.
Connect your Facebook page — Authorize Buy Social to read live comments and send Messenger messages. This is handled through a standard Facebook integration flow.
Add your products — Upload your inventory manually or sync from Shopify. Assign product codes, set variants (sizes, colors), and configure pricing.
Schedule your first liveshow — Create a liveshow event in Buy Social, select the products you plan to feature, and assign codes in the 101-200 range.
Go live and sell — Start your Facebook Live broadcast, announce product codes to your audience, and let Buy Social handle the rest.

Buy Social support is available 7 days a week, 8am to 6pm CT, with a 20-minute live chat response time. If you run into any issues during setup or your first show, the team is ready to help.

Pricing

Buy Social plans that include Facebook Live selling start at $99 per month on the Startup plan, which includes a 5% commission on sales. The Business plan at $299 per month adds a branded mobile app and additional features, at a 4% commission. Enterprise pricing is available with custom rates and a reduced 3% commission for high-volume sellers.

All plans include Facebook Live support. A free trial is available so you can test the full comment-to-cart experience before committing to a paid plan.