Platforms
Sell directly from Facebook Live.
Viewers comment a product code during your live stream and get a checkout link via Messenger. You present the products. Buy Social handles every sale automatically.

Your audience is already there. Sell to them.
Your Facebook followers already know your brand. They watch your lives, leave comments, and share your posts. Buy Social turns that engagement into actual sales. A viewer comments "buy 101 large blue" and gets a Messenger checkout link within seconds. No reading off URLs, no manual DMs, no scrambling to track who ordered what.
Go live and let comments become orders
Create a liveshow in Buy Social, assign product codes (101, 102, 103...), and start your Facebook Live broadcast. When a viewer comments 'buy 101 large blue,' Buy Social detects it, matches the product, and sends a checkout link via Messenger. The viewer taps the link, pays, and the order lands in your dashboard. The whole thing takes seconds.

Messenger checkout links, sent automatically
Every buyer gets a direct checkout link in Messenger. They tap it, pick their payment method — cards, Apple Pay, Google Pay, or buy now pay later — and they're done. No account creation, no app download. You don't send a single message manually.

Run shows up to 8 hours
Flash sales, product drops, marathon going-out-of-business events. Buy Social handles comment-to-cart automation for up to 8 hours per show. Whether you have 20 viewers or 2,000, every comment gets processed. You don't need to hire VAs to manage live sales.

Everything you need to sell on Facebook Live
Comment-to-cart automation
Viewers comment 'buy 101 large blue' and get a Messenger checkout link within seconds. No manual messages, no missed orders.
Messenger checkout links
Buyers get a direct link in Messenger. One tap to pay. Cards, Apple Pay, Google Pay, and buy now pay later all supported.
8-hour liveshow support
Run your shows as long as you need. Buy Social processes comments for up to 8 hours per broadcast without stopping.
Real-time inventory updates
As items sell, inventory updates across all channels. When a product sells out, Buy Social stops accepting comments for that code.
Shopify two-way sync
Products, inventory, and orders sync between Buy Social and Shopify. Sell on Facebook Live and your Shopify store stays current.
Shipping integrations
Connect Shippo or ShipStation to generate labels and fulfill orders directly from your Buy Social dashboard after the show.
Questions & answers
Common questions about selling on Facebook Live with Buy Social
Your Facebook audience is ready to buy.
Connect your Facebook Page and start selling on your next live. Comment-to-cart automation handles everything from comment to checkout.