TikTok Live Selling Software

Sell Products Directly on TikTok Live

TikTok is the fastest-growing platform for live commerce, and Buy Social gives you the tools to sell directly to your TikTok Live audience. When viewers comment with a product code during your broadcast, they receive an instant checkout link — turning your TikTok content into a revenue-generating sales channel.

TikTok's algorithm is uniquely powerful at putting your live broadcasts in front of new audiences. People who have never heard of your brand can discover your live stream, watch you present a product, and purchase it within seconds. Buy Social's comment-to-cart automation makes that purchase flow effortless for both you and your viewers.

How It Works

Build your liveshow lineup — In your Buy Social dashboard, create a liveshow event. Add the products you plan to feature, assign each one a product code in the 101-200 range, and set sizes, colors, and inventory quantities.
Connect your TikTok account — Link your TikTok account to Buy Social. This authorization allows Buy Social to monitor your live stream comments and deliver checkout links to buyers.
Go live on TikTok — Start your TikTok Live broadcast as you normally would. Showcase your products, interact with your audience, and share product codes. For example: "This hoodie is code 105 — comment 'buy 105 large black' to get it."
Buy Social detects purchase comments — When a viewer types "buy 105 large black" in the live chat, Buy Social matches the comment to your product catalog in real-time and sends the viewer a direct checkout link.
Instant checkout — The buyer taps the link and completes their purchase on a streamlined checkout page. Payment options include Stripe, PayPal, Apple Pay, Google Pay, ACH, and buy now, pay later. The entire process from comment to completed order takes seconds.

Liveshows can run for up to 8 hours, giving you the flexibility to run flash sales, product drops, and extended shopping events.

Key Features

Real-time comment-to-cart — Buy Social monitors your TikTok Live chat continuously and processes purchase comments in the "buy [code] [size] [color]" format as they arrive.
Automated checkout delivery — Buyers receive a direct checkout link immediately after commenting. No manual DMs, no delays.
Simple product codes (101-200) — Easy-to-remember codes that work well in TikTok's fast-scrolling live environment. Viewers can type their order quickly without leaving the stream.
Live inventory updates — Stock quantities update automatically as items sell. Sold-out products stop accepting new purchase comments to prevent overselling.
8-hour liveshow capacity — Support for extended broadcasting sessions so you can run full-day sales events.
Flexible payment methods — Stripe, PayPal, Apple Pay, Google Pay, ACH, and buy now, pay later options give your TikTok audience the checkout experience they prefer.
Shopify two-way sync — Keep your TikTok Live sales and Shopify store in perfect sync. Products, inventory, and orders flow bidirectionally between both platforms.
Shipping integrations — Connect Shippo or ShipStation to handle fulfillment and shipping label generation directly from your Buy Social dashboard.
Liveshow analytics — After each broadcast, review detailed metrics including viewer count, engagement rates, conversion data, revenue per show, and top-selling items.
Server-side tracking — Accurate conversion tracking that works reliably regardless of iOS 14+ privacy restrictions. Get trustworthy data on how your TikTok Live sales contribute to overall revenue.

Tap into TikTok's discovery engine. Unlike other platforms where you primarily reach existing followers, TikTok's algorithm actively pushes live content to new audiences. This means every live broadcast is an opportunity to reach potential customers who have never seen your brand before. Buy Social ensures those new viewers can purchase instantly.

Capture the impulse. TikTok users make fast decisions. The content moves quickly, and attention spans are short. Comment-to-cart automation captures purchase intent the moment it happens. If a viewer has to leave your live stream, find a link, navigate to a website, and search for the product they saw, you have already lost the sale. With Buy Social, they comment and receive a checkout link within seconds.

Reach younger demographics. TikTok's user base skews younger than Facebook and Instagram. If your products appeal to Gen Z and younger Millennial buyers, TikTok Live selling with Buy Social gives you direct access to this demographic in their preferred shopping format.

Unified multi-platform selling. Many sellers go live on TikTok, Facebook, and Instagram. Buy Social provides a single dashboard to manage liveshows, inventory, orders, and analytics across all platforms. You do not need separate tools for each channel.

Detailed behavioral insights. Buy Social provides session recordings, heatmaps, and behavioral signals for your checkout pages. Understand exactly how your TikTok audience interacts with the purchase flow and optimize your conversion rates with real data.

Getting Started

TikTok Live selling is available on Buy Social's Startup plan ($99/mo) and above. Here is how to get started.

Sign up for Buy Social — Create your account and start with a free trial. Explore the dashboard and familiarize yourself with the liveshow setup process.
Choose the Startup plan or higher — TikTok integration is available on the Startup plan at $99 per month, the Business plan at $299 per month, and Enterprise plans with custom pricing. TikTok is not available on the free trial plan alone — you will need an active paid subscription to connect your TikTok account.
Connect your TikTok account — Authorize Buy Social to access your TikTok Live comments and deliver checkout notifications to buyers.
Set up your product catalog — Add products manually or sync from Shopify. Assign product codes, configure variants, and set inventory levels.
Schedule and run your first liveshow — Create a liveshow event, assign product codes in the 101-200 range, and go live on TikTok. Buy Social handles comment detection and checkout delivery automatically.

Buy Social support is available 7 days a week, 8am to 6pm CT, with a 20-minute live chat response time. The team can help you through TikTok account connection, product setup, and your first live selling session.

Pricing

TikTok Live selling requires the Startup plan or higher. The Startup plan is $99 per month with a 5% commission on sales. The Business plan at $299 per month adds a branded mobile app and carries a 4% commission. Enterprise plans are custom-priced with a reduced 3% commission for high-volume sellers.

All plans that include TikTok also include Facebook and Instagram Live selling, your own webstore, Shopify sync, and access to the full Buy Social analytics suite.