Your Own Live Shopping Webstore

Your Store, Your Rules — No Algorithm Required

Social media platforms can change their algorithms, restrict your reach, or update their terms overnight. Your Buy Social webstore is the one sales channel you fully own and control. It is your branded storefront on your custom domain, optimized for mobile shoppers, and built specifically for live selling with both tap-to-buy and comment-to-buy functionality.

When you sell on your own webstore, you are not competing with the platform's algorithm. Every visitor came to your store to shop. There are no distractions from competing content, no sudden reach changes, and no platform fees beyond your Buy Social plan. Your webstore is the foundation of your live selling business — the home base that ties all of your social channels together.

How It Works

Set up your webstore — From your Buy Social dashboard, configure your webstore with your brand name, logo, colors, and product catalog. The setup is visual and straightforward — no coding or web development experience required.
Connect your custom domain — Point your own domain name to your Buy Social webstore. Your customers visit yourbrand.com, not a generic third-party URL. Custom domains are available on the Startup plan and above.
Add products and schedule liveshows — Upload your inventory or sync from Shopify. Create liveshow events with product codes in the 101-200 range. Your webstore displays upcoming shows, product catalogs, and past liveshow replays.
Customers shop live or browse — During a live broadcast on your webstore, viewers can tap to buy products directly or comment "buy [code] [size] [color]" to trigger an automated checkout flow. Between live shows, customers browse your product catalog and purchase at their own pace.
Checkout and fulfillment — Customers complete their purchase using Stripe, PayPal, Apple Pay, Google Pay, ACH, or buy now, pay later. Orders flow into your Buy Social dashboard for fulfillment via Shippo or ShipStation integrations.

Key Features

Custom domain — Your webstore lives at your own domain name (yourbrand.com), giving customers a professional, branded shopping experience. Available on Startup plan and above.
Mobile-optimized design — Your webstore is built to look and feel like a native mobile app. The majority of live shopping happens on phones, and your store is designed for that experience from the ground up.
Tap to buy — Customers browsing your webstore can tap a product to add it to their cart and check out instantly. No complicated navigation, no multi-step process.
Comment to buy — During live broadcasts on your webstore, viewers can comment "buy [code] [size] [color]" just like they do on social platforms. The purchase flow works the same way across every channel.
Branded mobile app — On the Business plan ($299/mo) and Enterprise plans, you get a fully branded mobile app for your store. Your customers download your app from the app store, not a generic third-party app.
Product catalog — Your full product catalog is displayed on your webstore with product images, descriptions, pricing, sizes, colors, and availability. Customers can shop anytime, not just during live shows.
Upcoming show schedule — Display a schedule of your upcoming liveshows on your webstore so customers know when to tune in. Build anticipation and recurring viewership.
Shopify two-way sync — Products, inventory, and orders sync bidirectionally between your webstore and Shopify. One inventory across all channels.
Multiple payment methods — Stripe, PayPal, Apple Pay, Google Pay, ACH, and buy now, pay later options give your customers maximum flexibility at checkout.
Shipping integrations — Connect Shippo or ShipStation for label generation and order fulfillment directly from Buy Social.

You own the customer relationship. When someone buys from your webstore, you have their contact information, their purchase history, and a direct relationship. On social platforms, the platform sits between you and your customer. Your webstore removes that intermediary.

No algorithm dependency. Facebook, Instagram, and TikTok algorithms change constantly. A channel that drives thousands in sales one month can drop to a fraction the next. Your webstore traffic comes from your marketing efforts — email lists, SMS, direct links, and loyal customers who bookmark your store. That traffic does not disappear because of an algorithm update.

No platform fees. When you sell on social platforms, you are subject to their fee structures and policies. Your Buy Social webstore only costs your plan fee and commission — there are no additional platform transaction fees from Facebook, Instagram, or TikTok.

Professional brand presence. A custom domain webstore with your branding communicates professionalism and legitimacy. It is the difference between sending a customer to a social media page and sending them to yourbrand.com. For growing businesses, this perception matters.

Mobile-first shopping experience. Your Buy Social webstore is designed to look and function like a native mobile app. Fast load times, intuitive navigation, and a checkout flow optimized for thumb-scrolling shoppers. Customers get a premium mobile shopping experience without downloading anything.

All your channels, one home base. Your webstore is the central hub that ties together your Facebook, Instagram, TikTok, and YouTube live selling. Drive social media viewers to your webstore. Build your email list from webstore customers. Create a selling ecosystem where each channel reinforces the others.

Detailed customer analytics. Buy Social provides session recordings, heatmaps, and behavioral signals for your webstore. See exactly how customers navigate your store, where they spend time, and where they drop off. Server-side tracking ensures accurate data even with iOS 14+ privacy restrictions in place.

Getting Started

Setting up your Buy Social webstore takes less than 30 minutes.

Sign up for Buy Social — Start with a free trial to explore the webstore builder and see how the platform works.
Choose a plan with custom domain support — Custom domains are available on the Startup plan ($99/mo) and above. The Business plan ($299/mo) and Enterprise plans also include a branded mobile app.
Configure your store — Add your brand name, logo, and colors. Choose a layout and configure your webstore's navigation and pages.
Connect your custom domain — Point your domain's DNS to Buy Social. Your webstore goes live at yourbrand.com.
Add products — Upload your inventory manually or sync from Shopify. Set pricing, variants, images, and descriptions.
Start selling — Schedule liveshows, promote your webstore URL to your audience, and start driving traffic to your own branded storefront.

Buy Social support is available 7 days a week, 8am to 6pm CT, with a 20-minute live chat response time. The team can walk you through domain setup, store customization, and product catalog configuration.

Pricing

Webstore functionality is included on all paid Buy Social plans. The Startup plan at $99 per month includes your webstore with a custom domain and a 5% commission on sales. The Business plan at $299 per month adds a branded mobile app for your customers, at a 4% commission. Enterprise plans offer custom pricing with a reduced 3% commission rate.

A free trial is available to explore the webstore builder and test the shopping experience before selecting a plan.