Buy Social for Fashion & Apparel
Show your collection on camera, style looks in real time, and let customers buy the moment they see something they love. Live selling turns fashion shows into instant revenue.
4x
Industry avg. engagement lift vs. static posts
60%
Of live viewers reported to make a purchase
$120
Industry avg. order value for fashion live selling
35%
Lower return rate reported by live selling fashion brands
Show your collection like a runway show
Go live and model your pieces, show fabric details up close, and style complete outfits on camera. Customers see how clothes actually fit, move, and look in real life. That is something a product photo can never do.
Live Now
393 viewers watching
Sell in the moment with comment-to-cart
When a viewer sees a piece they want, they comment BUY and the item number. Buy Social adds it to their cart instantly. No navigating to a product page, no searching for the right size. The impulse to buy becomes the purchase.
Comment-to-Cart
Emily R.
BUY 205
Maria L.
BUY 208
Amanda K.
BUY 205
Your own branded webstore and app
Beyond live shows, your customers can browse your full catalog on your webstore and mobile app. Featured products, real-time inventory counts, wishlists, and collections organized by style, season, or occasion.
Your Webstore
Floral Dress
$68
Denim Jacket
$54
Knit Top
$38
Maxi Skirt
$45
How it works
Upload your collection
Add your pieces with photos, sizing charts, color options, and pricing. Organize by collection, season, or style. Each item gets a number your viewers will use to buy during the show.
Connect your social channels
Link Facebook, TikTok Shop, Shopify, and your webstore. Inventory syncs across every channel so a sale on TikTok Shop instantly updates your Shopify stock counts.
Run your live runway show
Go live from your studio, showroom, or living room. Model your pieces, show fabric close-ups, style complete outfits, and let the BUY comments flow. Orders process automatically while you keep the show going.
Fulfill and follow up
Print shipping labels in bulk, send order confirmations, and follow up with customers about their purchases. Use show analytics to decide which styles to reorder and what to feature next.
Buy Social vs. the old way
Why fashion sellers choose Buy Social
Live try-ons sell more
Customers see exactly how clothes fit and move. Try-on shows have 3x higher conversion rates than static product pages.
Instant checkout from comments
No friction between wanting something and buying it. Comment-to-cart converts impulse into revenue in seconds.
Lower return rates
When customers see fabric, fit, and styling on a real person before buying, they know what they are getting. Returns drop significantly.
Size and color tracking
Real-time inventory for every size, color, and variant. Customers see exactly what is available so they can buy before it sells out.
Build your fashion community
Your live shows become must-attend events. Regulars come back every week and bring friends. Your audience grows organically.
Know what sells before you reorder
Analytics show which styles, sizes, and colors sell fastest. Make smarter buying decisions based on real data.
Everything you need to sell fashion live
How fashion sellers use Buy Social
New Arrivals Night
Your weekly Tuesday show unboxing and modeling new inventory. Walk viewers through each piece, show fabric details, and style complete outfits. Customers buy their favorites before anything hits the webstore.
Styling Session Live
Pick a theme like workwear, date night, or weekend casual and build complete outfits on camera. Viewers see how pieces work together and buy the full look. Average order value jumps when you sell outfits instead of individual items.
Sample Sale Blowout
Clear samples, one-of-a-kind pieces, and end-of-season inventory with a fast-paced live sale. Drop prices in real time, create urgency with limited quantities, and turn slow inventory into cash in a single show.
Questions & answers
Everything you need to know about Buy Social for fashion sellers
Yes. You can set up your products with size and color variants. Customers comment BUY with the item number, and Buy Social prompts them to select their size and color in the checkout flow. You can also assign separate item numbers per variant.
Buy Social is built for high-volume selling. Comment-to-cart processes hundreds of orders simultaneously without slowing down. Inventory updates in real time across every channel so you never oversell.
Yes. Stream to Facebook Live, your webstore, and your mobile app at the same time. Comment-to-cart works on every platform. One show reaches your entire audience.
Yes. Buy Social includes full order management with returns, exchanges, and refunds. Customers can also be managed through the built-in CRM so you can track their preferences and purchase history.
Your runway. Your rules.
Turn every live show into a fashion event that drives sales. Start your free trial and see the difference live selling makes.